Enfans is a kids brand based in Argentina. In Enfans, we believe in friendship. We believe in the environment, and we believe that every child in the world is unique and equal.
Antonela Roccuzzo and Andrea Lo Menzo are first cousins. Both share their maternal grandmother, who, always had her sewing machine with her, making exclusive models to the children of the family.
The two cousins ventured into fashion design after finishing high school, and while Andrea started developing textile items, Antonela went to live in Spain.
The idea of creating Enfans dates back to 2014, at the time of the World Cup, when the family took the opportunity to meet in Rosario, celebrate meetings and spend time together.
With their two very young children, Antonela and Andrea share themes of motherhood, personal future projects and coincide in the creation of a children's clothing brand. An old idea that was always around, and that can now be concretized by the stage that both live on a personal level.
We want Enfans to be a simple and at the same time original brand. That the design, both from the aesthetic and functional point of view, is an added value perceived both in the product and in all other manifestations of the brand. Simplicity, creativity in the use of color and prints, functionality and comfort, quality in raw materials and processes, as well as innovation will be fundamental attributes of the brand.
As one of the identity features of the brand's style, we highlight the use of color. Enfans will be a colorful brand, which will even appeal to a rare use of color: this means that it will be based on the trends of each season but looking for unusual combinations and palettes. Surely you will not often resort to the classic children's product palettes (red, blue, raw), but will make use of the most disruptive color resource. But it will never use color in an aggressive or strident way, but perhaps the color will become the detail that puts the "accent" in the design of a garment.
Another feature of Enfans' proposal is that its style will be "Streetwear". The product proposal will be thinking about a casual and urban style. It will not be the spirit of the brand to dress children "of gala" or any other style that is not framed in an urban proposal and everyday use: jeans, t-shirts, shirts, dresses, pants, swimsuits, even some garments with a slightly more sporty style.
The brand's narrative is to be based on its claim "Pequeños Mundos (Small Worlds), building its story from this central concept. This can translate into many different aspects of brand verbal and nonverbal communication. For example, from verbal communication, it will appeal to the use of different languages – even mixed – in prints, graphic pieces and any other marketing and communication material. A characteristic of its style is that it will not be a brand "in Spanish" or a brand "in English", but will use different languages. We normally use KIDS SOMOS TOUS IGUALS (English, Spanish, French and Catalan) as a sentence that can be read and understood despite being built with several languages.
As the business started growing, the need of re-shape the family company and increase management team, new actors with professional experience and skills were needed. Driven by the unconditional support of Patricia, Antonella's mother, they are looking for ways to take the project to the next level.
It is at this moment when Luis Reyt, also from the family, comes into action.
With an extensive career in the management of multinational companies, and eager to re-establish himself in his hometown, Rosario, this industrial engineer joins the team to be part of Familia Pulgar SA, the Argentine company that is behind Enfans.
With a renewed look from the organizational point of view, but with its family business values intact, Enfans begins a new stage of expansion and productive development.
Simultaneously with the presentation of the collection, the news of Antonela's marriage to soccer star Lionel Messi in the city of Rosario, makes the press around the world look at them and everything that concerns them, making Enfans increasingly visible in the eyes of the national and international public.
Things are going very well, the brand is growing, and new children are born into the family. Paula Roccuzzo, Antonela's older sister, joins the management of the company, who with the arrival of her first child finds interest in the world of children's fashion. Paula collaborates in the design and marketing areas of Enfans and is a benchmark in the use and durability of garments, which before going public are tested within the family.
More news to come!